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商品編號： 9-700-115 出版日期： 2000/06/12 作者姓名： Rivkin, Jan W. 商品類別： Other 商品規格： 8p 再版日期： 2007/11/21 地域： Ireland 產業： Airlines 個案年度： 1986 - 1986
商品敘述：
In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are asked to assess Ryanair''s entry and anticipate the response of incumbent carriers.
涵蓋領域：
Competition;Cost analysis;Industry analysis;Market entry
相關資料：
Case Teaching Note, (5-701-090), 24p, by Jan W. Rivkin;Spreadsheet Supplement, (XLS305), 0p, by Jan W. Rivkin
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